I own a business that relies on call center for customer service and I have also applied for a high risk merchant account offshore. Can i really reduce my overhead costs and total expenses by outsourcing it to other countries in Asia?

Do merchant account providers charge really exorbitant fees for their services? Are they worth what they charge?

I know there a lot of merchant account providers on the Internet and I’d like to know their websites, but I really have no fondness of surfing to look for them. I’d like to see which ones offer really competitive rates. Suggestions please?

THE TWO COMPONENTS OF A CREDIT/DEBIT CARD TRANSACTION

Each time a merchant process a credit or debit card transaction, she is charged an inquiry fee and a percentage of the total transaction. The inquiry fee is a flat amount, typically between 20 cents and 35 cents. The percentage charged, is typically called your “credit card rate” and it is variable based on the type of transaction and the type of card used.

CREDIT CARD RATE CATEGORIES

Credit Card Rates are typically broken into two categories:

Card Present (where the card is physically swiped through a credit card terminal)–The lowest rates are typically applied to card-present transactions.

Card Not Present (any type of transaction where the card cannot be swiped)–This type of transaction is also referred to as MOTO (mail order/telephone order). All transactions where a credit card is not physically swiped through a terminal, including internet transactions, phone transactions, or credit-card numbers keyed into a terminal, fall into this category.

CREDIT CARD RATE TYPES

The rate for each credit card transaction type is determined by both the kind of card used, the way it is processed, and the time it takes the merchant to batch the transactions for processing. It is important to know whether you do mostly card present or card not present transaction when selecting a plan type, because card not present charges are significantly higher in a Type 1 plan than in a Type 4 plan.

Type 1 (or Retail)–This type of account is designed for card-present transactions.

Type 1 Qualified–The card is swiped through a terminal, and the merchant batches the transactions within 24 hours. Most swiped credit cards will fall into this category. It is typically the lowest rate.

Type 1 Mid-Qual–This rate applies to rewards cards and key-entered transactions. It also applies to charges batched in 24-48 hours, that would be Qualified had they been batched sooner.

Type 1 Non-Qualified–All corporate and government cards are charged this rate regardless of batch processing time. Other transactions batched after 48 hours are also charged this rate. This is typically the highest rate charged.

Type 4 (or MOTO)–This type of account is designed for card-not-present transactions.

Type 4 Qualified–Most transactions fall into this category, provided the merchant batches transaction within 24 hours. This is the lowest Type 4 rate.

Type 4 Non-Qualified–All corporate, government, and reward cards are charged this rate regardless of batch processing time. It also applies to charged batched after 24 hours that would otherwise be Qualified had they been batched sooner.

DEBIT CARD RATES

Debit cards are classified the exact same way credit cards are, but the rate for a debit card transaction of the same category and type is typically lower than the rate for a credit card.

MONEY SAVING TIPS

1. If you have an account that gives you good rates for card-present transactions it will typically penalize you heavily for card-not present transactions. However, you can get a Merchant Account that is designed for these Card Not Present transactions that will provide you with substantially lower rates. Thus, before selecting an account you need to understand the type of transactions you use most. Also note that it is very important to immediately destroy credit card information provided in writing or over the phone and to store electronically submitted information (such as that submitted over the Internet) on a secure server.

Tip: If you regularly have both types of transactions, create two accounts. One Type 1 account and one Type 4 account.

2. Make sure your credit card processor is giving you separate lower rates for Debit Card transactions. They can afford to charge you less for these transactions, because their risk of non-payment is substantially lower. Approximately half of the transactions nationally are actually debit cards transactions, so if you’re not getting the benefit of a lower rate, you are paying too much.

Tip: Very low Type 1 Qualified Debit Card rates are often advertised as teasers to get people to switch Merchant Accounts. Know what percentage of your transactions fall into this category before making a switch.

Merchants: Make sure you know what you are really paying!

What are you really paying? Understanding your merchant account fees.

Business owners who maintain a merchant account for processing credit and debit cards often find their biggest frustration is trying to understand their monthly merchant account statement and determine exactly what their fees are each month. Part of the confusion is due to merchants often assuming the only fee that they need to worry about is their qualified discount rate.

What many merchants don’t realize is that in addition to the qualified discount rate for Visa and MasterCard transactions, the following fees are also assessed on a merchant account each month: 1) per transaction fee; 2) mid qualified discount rate; 3) non qualified discount rate; 4) monthly statement fee; and 5) ACH or Batch fee. Depending on the processing company you choose you may also be charged one or more of the following: 1) monthly minimum; 2) annual fee; 3) monthly fee; 4) merchant club fee (supplies); 5) early cancellation fee; 6) equipment fees; or 7) fees for customer service calls.

The best way to figure out what you’re actually paying each month is to divide the total amount of fees listed on your merchant statement by the total volume processed that month. For example, if there is a total of $80 in fees and the monthly volume processed is $2,000 then divide $80 by $2,000. You will get 0.04, or 4%. This means you paid about 4% of your total credit card sales to process credit card transactions.

Typically, merchants should expect to pay an effective rate of about 2% of their total credit card volume each month if they swipe a majority of their transactions and 2.5% if their transactions are mostly keyed-in. The effective rate includes ALL fees assessed on the merchant account each month, such as statement fee and per transaction fees as well as the discount rate.