Main Merchant is online

Which would you prefer to do? Spend a bunch of money accepting credit cards through a great merchant account – or spend significantly less for a fantastic merchant account that boasts identical features and services?

Well, unless you have recently had a serious blow to the head, I am sure you would rather pay less for the identical features. Any sane person would agree.

Unfortunately, in the merchant industry, it is not always as easy as comparing “A” to “B”. There are a plethora of diverse billing structures, charges, and fees that make it very difficult to understand just how one service stands up to another.

So why don’t we see how to find, compare and choose the ideal merchant account for your unique small business…

To start with, you have to locate a minimum of 3 separate financial institutions – these could include a bank or credit union who can sign you up for their merchant account. Also, you should locate different merchant providers by utilizing Internet search tools that provide particular benefits. There is a standard approval procedure that both the banks and the merchant services use. The following information will be required in order to process your application:

1. A business plan that is feasible,

2. A credit history free of significant blemishes, and

3. Proof that you are able to pay (and have to ability to continue to pay) the charges related to a merchant account.

It of great benefit to you to research the ins and outs of the fee structure charged by each of your potential merchant services companies and/or banks that supply merchant accounts. There are many providers who fail to fully disclose their terms and conditions until you actually sign up for the account – so you might need to ask them for a copy of their “T&C”. This way you are able to understand just how much it will truly set you back to use that account. In any case, make certain that you totally comprehend the terms and conditions before going with that company.

Things to look out for are:

1. Charges to cancel (how much, details, contract duration)

2. “Variable” or Introductory Discount Rates – the discount rate is the largest component in deciding just how much the true charge will be to accept credit cards. Make certain that the rate is single, locked-in, and non-changing. If it’s on a sliding scale, or can be altered without notice – run, don’t walk…

3. Free Equipment Offers – their return policies on the equipment are the most important to find out in this respect – for example, if the equipment is “damaged” at all, many times you are liable to substitute it at full market value – this can be extremely costly….

Now that you have that rudimentary information, to get the best possible credit card processing rates shop many different companies. The options are plentiful, and pricing plans and incentives are available for setting up a merchant account – each one highlights a specific facility. Finding out which one suits you the best is to your advantage. Some companies waive the installation fee, but others have a one-time overall fee and throw in other facilities at no charge. Each provider charges a discount rate, ranging from 1% – 5% and up, based on the type of account. A transaction fee, ranging from $0.05 to $0.25, is generally included.

If you want to get the best deal on credit card processing rates, you will have to do your homework well. Thoroughly search for the best priced terms and conditions – but make certain the company has a good reputation. You certainly don’t want to get stuck with a company that is lacking in the customer service department, particularly when your money is on the line!

Things to consider when looking for a good merchant services company include your average number of transactions per month, your profit margin, your average order size, and number of times you will be taking credit cards from your customers. Obviously, retailers with a lot of volume will focus on lowering their discount rates and per-transaction fees as much as possible more so than their monthly fees. Conversely, small and micro-businesses with a bigger order size, but smaller transaction volume are able to be a bit more flexible with the discount rate and transaction fees. They turn their focus primarily on lowering monthly/minimum fees.

In any case, discuss the subject with your peers in your industry and contrast their opinions with the research into your prospective merchant providers that you have done on your own. Taking credit cards should be a good money making choice if you decide to use the right service.

Just be sure you double-check all those terms and conditions!

In the world of online sales, there are a lot of things written on the page but are left unread between the lines. In other words, you go about selling your products and services but there are lots of things high risk merchant account providers don’t tell you. Not because they could not or would not, but because they would not discuss the issues with you until you have experienced them. A good example is going through possible freezing of your merchant account.

If, as a high risk merchant, you have not exerted an effort to make a research concerning frozen accounts, then you’re in BIG trouble. I’ll keep it short. Once your merchant account is frozen, your present and future business is put under horrible risk. First, because you will lose the ability to process credit cards online. Second, you will be denied merchant account if you applied for another one. You certainly cannot allow this to happen and it will never if you are smart enough to take preventive measures.

VOLUME LIMIT EXCESS

Okay, so what gives? You would think if you made a mistake in stating your processing limits or average ticket size, there is an easy way to get out of the mess. But underwriters and high risk merchant account providers are realistic. If you make more profit than you have actually stated during the assessment period, you will be likely incurring more chargebacks. When this happens, your underwriter is liable to pay the issuing bank the losses. Obviously, the little mistake you made spelled trouble to your provider.

How do you prevent this? Find a high risk merchant account provider that is flexible with your monthly processing volume limit. This means that as soon as your ticket size grows, you can negotiate an adjustment on the discount rate and other fees.

NICHE PRODUCT/SERVICE FLEXIBILITY

Another issue that will most likely cause you trouble with your merchant account provider is your niche product or service. This is pretty easy to figure out and it’s lot like choosing a domain name. Define your product or service in the broadest way possible. Pick pharmaceuticals instead of hoodia. That way if you expand your catalog or change into a different but related product/service in the industry, then it will be easier for the provider to adjust.

REFUNDS

This issue will speak for itself. Is giving refunds to your customers a bad practice? Sure it may hurt your business, but a business also has to maintain a good reputation. One way to keep it is to make sure dissatisfied customers are able to return your products and get their money back, if only because you would want them to buy again and not spread ill words about your company. Above all, you do not want them to commit fraud against your business.

BACKUP ACCOUNT

Two merchant accounts? To some business owners, having one alone can be a pain especially with high discount rates. But there’s also an advantage in obtaining a back up merchant account. There is if your business relies solely in processing credit cards online! If one provider halts processing or encounters a glitch, you have support that will not put inconvenience to your business or customers. Having a backup merchant account is quite tricky but it always serves its purpose.

Frozen merchant accounts are horrible for your business. Now is the time you find out the issues with your high risk merchant account provider before your business goes down the drain!

I am looking for a good merchant account for my website? Which is the best one?

I am a Passion Party consultant & I want to accept crredit cards but I keep hearing I should get a merchant account. What exactly is it & what are some of the fees? Which bank is best?
Thanks in advance.